One of the most popular ways to attract potential buyers to your home is by holding an open house. When they are done properly, an open house can attract multiple offers and ensure a fast sale. If they are done poorly however, it will detour potential buyers from your home. Make your open house a hit with these twelve tips!
#1: Make Repairs
Doing simple things like cleaning your carpets, fixing leaks and checking everything is working goes a very long way. You want to make your home shine with clean and sparkle. Let your home be shown in the best possible way. Apply fresh coats of paint in a neutral color. Take out any clutter. These simple fixes make your home shine out above the competition and is very cost effective. It also helps maximize buyer appeal.
Staging a home helps potential buyers imagine in a neutral way what the home could look like. Concentrate your efforts on the living room, kitchen and bedrooms. These are the most sought rooms when a buyer comes to an open house. Professionals figure out the focal point of each room and angle the furniture towards that point. This draws the buyer’s attention to it. Make sure the hallways and anywhere there is foot traffic is clear. This gives the impression of space. Putting up artwork, and high quality trinkets and decorations can make a huge impact. For more information particularly about staging, visit our 5 Staging Tips Blog Post.
#3: Promote the Open House
Tell everyone about your open house! Your real estate agent can handle flyers and online advertising. However, it doesn’t hurt for you to spread the word on Facebook and other social media. Talk to your friend and everyone you know. Just make sure that you allow enough time for word of mouth to get around and keep inviting people to come out!
#4: Lots of Signs
What’s the point of telling the world about your open house if nobody can find it? Make sure that everyone can find it when you hold it open. It’s important to put out plenty of signs pointing the way to your front door. Your agent will have designated signs for directing people to the house, but you can make a sign or tie balloons to your mailbox to let everyone know they are at the right place.
#5: Take Out the Kids and the Dog
Everyone loves kids and pets, but potential buyers may be distracted by your kids and pets cuteness. Arrange for you and the kids to take a trip for the duration of the open house or find someplace to take the dog for a few hours. Remove the clutter of children’s toys and take out the litter box. Tuck away food bowls and try to eliminate pet smells to make your home fresh!
#6: Let There Be Light!
A bright house is a welcoming house. There is no way around it. At the open house open the curtains and draw up the blinds! Let the sun shine into your house and let your home be as bright as possible! Make sure your windows are clean and sparkle with no hand prints. If its winter and its dark outside turn on all the lights and maybe start a fire! That’s a way to be inviting and bring people in out of the cold.
#7: Bake Cookies or Brew Coffee
People in general are heavily influenced by sense of smell. If there are pleasant smells, people form good associations in their mind. A buyer is no different. Coffee and cookies and even bread will form warm thoughts in a buyers mind. If you have the time to bake something before the open house, this might be a great thing to do. If you don’t have time, then try some nice smelling flowers or air fresheners.
#8: Make the Home Inviting
Keep the temperature at a good level. Make sure there are snacks and maybe some drinks to serve the guests entering the home. Make sure there is a polite guest to greet them and make sure your agent or a representative is there to answer any potential questions a buyer might have.
#9: See If Your Agent Has or Needs Help
Your agent can’t be everywhere during an open house. If you are expecting a big turnout, ask your agent if they need help or if they have an assistant or team on hand to help. They can greet guest, prepare drinks and guide buyers through the home. This will allow the lead agent to focus on engaging serious buyers and try to sell your home.
#10: Register Buyers
Preparing a sign in sheet is a good way to get the information of people coming through your home. Getting their contact information is a great way to follow up with anyone that comes in at a later date and get valuable feedback.
#11: Give Out Treat Bags
Another way to make your home stand out from the competition is by offering buyers a treat bag to take with them when they exit your home. Anything will do. Customized pens or pencils, notepads, and even some candy. Whatever you decide to give, it will be at the forefront of every buyers mind.
#12: Follow Up
The week following the open house, give a call or email to everyone who came by. By following up, it gives the opportunity for your agent to get any lingering questions out of a potential buyer or get valuable feedback.